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Make Stiff Copy Clearer
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2. Copy the full prompt
Rewrite [Original text] as [Purpose] copy for [Reader]. Keep facts, numbers, and limitations, and add no new promises; replace vague adjectives with short sentences and concrete actions. Provide a concise version and a gentler explanatory version, each with a headline. Use a comparison table to show three key changes and the reasons. List any claims in the original that cannot be verified separately rather than keeping them as facts. Finish with a fact-check list for before publishing.
Rewrite [Original text] as [Purpose] copy for [Reader]. Keep facts, numbers, and limitations, and add no new promises; replace vague adjectives with short sentences and concrete actions. Provide a concise version and a gentler explanatory version, each with a headline. Use a comparison table to show three key changes and the reasons. List any claims in the original that cannot be verified separately rather than keeping them as facts. Finish with a fact-check list for before publishing.
3. Check the result
Does the rewrite change the original meaning? Does it add any guarantees of results?
Not happy? Change one variable at a time and compare with the previous result.