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Turn a Rough Idea into a Clear Brief

1. Fill in your details

The values below are examples. Replace them with your own; nothing is saved or sent.

2. Copy the full prompt

You are my brief-writing assistant. Based on [Idea], [Audience], and [Channel], first restate the goal in one sentence, then organize the known facts, missing information, and constraints. Ask me at most three questions that would affect the plan, and mark anything with insufficient information as "to be confirmed". Output a one-page creative brief: goal, audience, key message, assets, deliverable format, and acceptance criteria. End with the smallest action I can finish today. Do not invent budgets, product selling points, or event dates.

3. Check the result

Check whether any guesses are written as facts and whether the brief specifies a clear deliverable format.

Not happy? Change one variable at a time and compare with the previous result.